Coming out of COVID-19 is not going to be an easy task, How we still keep our dealership safe. From increased sanitation and cleaning, to strictly maintaining social distancing; auto dealerships are doing everything they can to keep customers, employees and communities safe during the pandemic.
Even though new-vehicle sales are down 47% year-over-year, and rental, commercial and government fleet purchases have fallen over 70% over the same period; the auto industry has enjoyed a tiny bit of good news. Average incentive spending went up by 7% from March and up 26% year-over-year, according to Cox Automotive. Sales of classic cars are booming and factories across Europe and the U.S have begun to reopen.
Reeling from the loss of 265,000 jobs, dealerships have taken a great hit as well. The outbreak has majorly changed how we think about and shop for cars and while some changes will be temporary, others will most likely be permanent.
In addition to following CDC guidelines, many dealerships are going the extra mile and coming up with creative ways to give back and strengthen the communities they serve in such unprecedented times. The Car Factory is with you during these difficult times, so if you need a car, you can count on us to support you, however we can.
Here are 4 ways auto dealers have changed the way they are doing business and helping their communities.
- Modifying deliveries and services
To keep customers and employees safe, many dealerships are expanding their pickup and delivery for servicing. In fact, pickup and delivery for servicing is one of the most common adaptations that dealerships are making, according to NADA’s Dealer Survey for the week of March 16. Dealers across the country said that there has been an uptick in sales due to many dealerships offering this service option.
- Boosting online alternatives
In the age of social distancing, online tools have become more important than ever to the customers. Communication is key which is why dealerships are reminding their customers that they are open for businesses and that there are multiple ways to respond to their needs. If a customer requires parts, dealerships will deliver it to them, and if someone needs their cars serviced; dealerships will pick up and deliver. They’re even offering remote delivery of used or new vehicles as well electronic signings in an open-air yet private environment.
- Employee aid
Some car dealerships have stepped up to help their employees during the pandemic and implemented an ‘Emergency Supplemental Paid Time-Off’ policy. According to one dealer, ‘We are giving employees (non-managers) 10 days of ES-PTO at 75% of their pay rate (not to be less than minimum wage) to deal with any COVID-19 issues, including having symptoms, caring for a family member or even childcare issues. Dealerships are also more flexible with everyone’s work hours to help deal with childcare and schooling issues.
- Helping local businesses
Dealerships are making a conscious effort to support local businesses, especially restaurants that have been hit hard by restrictions and shelter-in-place orders. They do this by bringing in lunch for the staff every day and leaving local businesses 5-star reviews online. Another dealer said they were working with a local ethanol producer to make their own sanitizer, which they plan to then freely distribute to their walk-in customers.
We ensure regular sanitization of both our locations as well as strict mask usage which is how we’re still keeping our dealerships safe. If you’re a first responder or healthcare worker, we’re not only offering vehicles at dealership cost, we’re also not taking any down payment on the vehicle for 120 days.
We like to provide our customers with the best quality! That’s why we have chosen the Supreme Tires & Auto Service as our partner! Years of experience at your service ensure the best results at the best price.
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